What do promotional models do
They can turn a so-so event into one that a customer will remember for a lifetime, with stories to share among everyone they know. Promotional models can also make the rounds at bars and nightclubs, offering promotional items and free samples of beverages and food, as well as more personal products.
These street teams draw interest from real customers currently using the products they promote, and can raise brand awareness and profile at the businesses they visit. In-store product demonstration can also be a great occasion to use promotional models. These models need to combine flawless looks with flawless presentation and sales moxie. ComicCon in San Diego alone drew a total of over , attendees in These festivals are a great opportunity to boost brand image through the use of professional promotional models.
The festival environment is perfectly suited to an array of attractive models — sometimes dressed in character — strolling through the aisles and offering information, coupons, and promotional items. Brand ambassadors joining sports celebrities at victory celebrations are a time-honored institution. Some of them have turned into institutions, themselves. Linda Vaughn started as a promotional model for Hurst Performance, Incorporated.
By joining winning NASCAR drivers on the podium after each race, she became the face of the brand through the s into the s.
She supported brand image and drove sales for decades. Here are some points to consider before hiring a promo model:. There is no equal to the quality and depth of impression a model can make. Models are the most direct way of giving your brand an attractive image. With offices in Las Vegas and Miami - we have been molded by our visionary environment. We understand consumer motivation.
Most of all, our team understands the importance of our client's vision. Models Increase Leads and Awareness At a typical trade show, staff from the exhibiting company is usually limited to only two or three people.
Models Humanize Your Brand Every product needs a human face to relate it to potential customers. Finding the Right Model Here are some points to consider before hiring a promo model: What sort of image should the model convey?
What duties will you require from your models? Should they be able to deliver a sales pitch in a convincing manner? If so, in which languages? Will they need to be trained on information-gathering devices like handheld computers? Are you ready to train them? Good public speaking skills are essential for this type of work.
Sometimes referred to as brand ambassadors, event models, or spokesmodels, this type of modeling is referred to as event marketing. Event marketing is used for everything from bubble gum to potato chips, from soda to beers and wines, from toilet paper to cable TV, and from video games to automobiles.
It is a proven and effective marketing technique that lets consumers sample the product in a no-pressure environment. Promotional models are often found handing out snack samples in front of sport stadiums and arenas. You can find promotional models giving out samples of beauty products and lotions at retail stores. Frequently cable TV and mobile phone companies will promote their services at fairs and tradeshows with booths of surprisingly attractive people that want to talk to you about their service — YES these are generally promotional models with a few actual salespeople mixed in.
Almost anyone over the age of 18 can be a promotional model. You can even walk into a Walmart on a Saturday morning and find senior citizens working as promotional models handing out samples of beauty products. Visit a bar or nightclub on a night when they are advertising a Miller Light special and at some point during the evening a group of promotional models wearing Miller Light t-shirts will arrive and buy a round of drinks for the bar.
Promo Modeling Promotional modeling is one of the most widespread and fast-growing branches of modeling. Promotional models are usually hired by brands, producers, as well as services who are looking to drive the demand for what they offer. In some cases, promotional models even act as spokesmodels, or brand ambassadors, representing the image of the brand they work for.
Promotional models are not exactly trained in sales and customer services, although it is very common for them to receive a briefing from their employers, In most cases, they are able to interact with the audience and provide some customer feedback, as well as representing the brands they work for in other ways.
Promotional Modeling These days, promotional modeling is also acquiring a brand new dimension due to social media and remote collaborations between brands and models. Some promotional models work through their social media accounts such as striking deals to post a given number of pictures and stories representing a specific product or service. Having said that, the core definition of promotional modeling is more about being there and interacting with people in real-world situations.
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