When is toms day without shoes 2017

Log Out. To help keep your account secure, please log-in again. You are no longer onsite at your organization. Please log in. For assistance, contact your corporate administrator. Toms popular One Day Without Shoes initiative has encouraged shoppers to post photos of their feet with the hashtag withoutshoes.

Each photo taken counted toward giving , pairs of shoes to children in 10 different countries. Social media engagement is amplified if you have a campaign with the following:. Due to the overwhelming amount of digital engagement with the campaign, the brand will continue to launch this campaign for another year. If you have concerns as to the accuracy of anything posted on this site, please send your concerns to Peter Carr, Program Director, Social Media for Business Performance.

Couch, Robbie. Henning, Kristen. Hoffman, Ellen. Hughes, Aria. Jackson, Dominique. Social Media for Business Performance. It's smart: The campaign will likely generate plenty of awareness through social media and make Toms look exceptionally charitable in the process, for the cost of producing up to 1 million pairs of shoes.

A more traditional campaign would be hard-pressed to promise such a return on investment. We now have yet another option for guilt-free eyewear shopping. And because it's TOMS, for every pair purchased, the company will give sight to someone in need.

Though the brand pioneered this "one for one" business model, they are not the first to take the concept and apply it to eyewear. When we read this story in the LA Times on Sunday, we couldn't quite believe it: Skechers, makers of those ugly, inefficient sneakers that were inexplicably popular in late s, has created a line of shoes called Bobs. These shoes are in the style of a traditional alpargata shoe--kind of like an espadrille loafer--and for every pair sold, two pairs will be given to a child in need.

Sound familiar?