Who is sabo skirt
Everyone wanted to buy what we were wearing and so the site was born. BWA — Can you share with us some exciting things that are happening with your brand? As you know, we recently launched our second Sabo Formal collection after the success of the first line released last year. We will also be launching a new Sabo Sport range called Sport Luxe, followed closely by a loungewear range as a new take on our Sabo Sleep collection. We are constantly thinking of new ideas to keep Sabo Skirt fresh and in demand and these capsule collections allowed us to generate hype and excitement with our customers!
We are really excited to see where this can take us both domestically and internationally this year. And a little secret… we have plans to build something very big and travel it around the country. BWA — Could you describe the key differences in the aesthetic between the labels? Sabo Skirt is a collection of bright colours and bold prints. The styles are young and carefree, with a cut out here or there. The original Sabo Sleep and Sabo Sport collections channeled this aesthetic also.
Sabo Luxe is a collection of wardrobe essentials that exude a simplistic and minimalistic style, with structured designs immersed in a palette of neutral colours. This collection features luxe fabrics and has a slightly higher price point than the Sabo Skirt lines. The new Sabo Formal collection features elegant flowing gowns also in a neutral palette. We took a lot of inspiration from what everyone is wearing on the red carpet.
Cut outs, dusty hues and matching top and skirt sets have become popular looks for celebrities and we wanted to recreate this aesthetic in our new Sabo Formal collection. Looking back now, they both agree the sacrifices were worth it. Today, Sabo Skirt has a following of over two million on social media, is stocked in David Jones and has a staff of The friends credit their success to being early in the game, garnering a massive Instagram following and having unique content with personality.
Their advice for other shopping-loving businesswomen? Secret to success: Love what you do. Breakfast of champions: Rolled oats with frozen raspberries. And a green tea, of course. Best advice: Don't sweat the small stuff! I can often find myself stressing over small issues.
I tell myself "will this matter in 5 years? Hardest lesson: You can never please everyone. Our Fam. The sabofam welcomes everyone - from our customers, sales assistants and designers to our models, photographers and social media followers.
This family is united by a love of dressing up, having fun, and above all, supporting one another. We inspire and celebrate our sabofam members while sharing clothes, advice and inside jokes.
We create exclusive, premium collections that are designed in Australia, just for you. Our pieces are as beautiful and unique as the babes who purchase them.
Our team works hard to bring you fresh new styles weekly. Our design, sampling and production process from start to finish takes around months per item, which means we work super hard to bring you that cute dress, bikini or formal gown you just purchased! It's made with lots of love from start to finish, just for you!
Our Sustainability Journey. We may not be perfect, but we are constantly improving our sustainability efforts for the good of our planet. Our Celeb Status. We can't wait for our next starring role - in your wardrobe. Our Playground. You can shop with us online here and stay up to date with us on social media here and here. Pop in and say hi - we'll let you try on everything, movie montage-style.
Our Donations. We are regular donators and sponsors of lots of different charities and causes. We believe in giving back to our communities, no matter how big or small.
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